CROSS BORDER THINKING, CROSS CHANNEL DOING
et al.
Lucy
Cross-Sector Strategy • Creative Storytelling • Experience Design
RIO DE JANEIRO • LONDON • NEW YORK
LUCIANA MACHADO
STATE OF FLUX
Disparate times call for desperate disruptive and strategic thinking.
Tools, trends, tech, culture populate and recalibrate by the minute. Brands are now entering an era of multi-format storytelling built on longer narrative arcs—where systems of meaning persist and expand. The result is a series of interconnected story worlds.
Luckily, there's Lucy.
Culturally Fluent • Chronically Online • Always Curious
Luciana Machado
A cross-cultural storyteller with 15+ years of listening to global audiences and shaping brand moments into authentic memories. I've worked in over 20 countries, and helped brands find their voice across language, culture, and medium.
Cross-Sector Strategy
I connect the dots that others don't see. By applying insights from world-class cultural institutions to the frontiers of space and luxury tech, I build strategies that are as diverse as the world we live in.
Creative Problem-Solving
Whether it's negotiating the closure of Times Square or managing the public narrative for global icons, I thrive in the gap between a complex problem and an impossible deadline.
Experience Design
From bespoke global itineraries to high-stakes brand pivots, I design journeys that move people. I believe loyalty is built on emotional details, transforming brand moment into a lasting memories
STRAIGHT FROM THE BLOG
The Voices in My Head
Work, culture, and the art of making brands more human. This is my open notebook where I think out loud about strategy, branding, past projects, experiments, and the ideas that refuse to sit still.
